Launched in 1987
1986 - First industry forum on automatic meter reading (AMR) held in Denver, CO. Follow-up meeting of AMR Steering Committee held in Atlantic City, NJ.
1987 - Automatic Meter Reading Association (AMRA) incorporated in New Jersey, June 15, 1987. Individual memberships set at $50 per year. Charter members adopt Bylaws and elect Board of Trustees.
1988 - IRS grants AMRA 501 (c)(6) tax exemption on May 11, 1988. First National AMR Symposium held in Traverse City, MI. AMRA newsletter started.
1989 - Don Schlenger named first executive director. First AMRA Annual Member Meeting held in Dallas, TX.
1991 - The Sherwood Group, an association management company based in suburban Chicago, retained to provide headquarters, staffing and operations services.
1994 - First Outstanding Contribution Award presented to Howard Scott.
1997 - First Distinguished Service Award presented to Bill Rush.
1998 - First website launched.
1999 - Products and Services Directory available online.
2001 - On Sept 11 as the annual symposium was getting underway in Quebec City, CAN, terrorists struck New York, Pennsylvania and Washington, DC. Delegates voted to continue the conference.
2003 - AMRA Newsletter available online.
2004 - Annual symposium renamed Autovation. Ironically, as the conference and expo was preparing to open in Orlando, Hurricane Jeanne hit central Florida forcing cancellation of the event. Company memberships introduced.
2005 - Utility-only forums offered at Autovation. First Webinar presented: AMR and Intelligent Metering at Severn Trent Water.
2006 - Distinguished Service Award renamed for former AMRA President Robert Green. Online forums and chats introduced.
2007 - AMRA celebrates 20th anniversary. Association name changed to Utilimetrics. A Technology Assessment Tool was introduced.
2008 - First CEO, Joel Hoiland, hired (half-time) in Jan. Autovation & Expo attendance exceeds 1,700 at Georgia World Congress Center in Atlanta in Sept. First Ed Malemezian Best Practices Award presented to Glen Purcell. International Expansion plan launched and dinner for international guests held at Autovation. Weekly public policy reports with legislative and regulatory issues launched. Online Career Center introduced. First exhibit and presence at NARUC meetings (Winter, Summer and Annual). New strategic direction and plan approved.
2009 - First Business Plan adopted by Board, Jan 2009. CEO position moves to full time with three year contact. In Aug, Utilimetrics becomes a stand-alone, self-staffed trade association with a new office in Des Plaines, IL adjacent to O’Hare International Airport. All staff, startup equipment acquired. By year-end there were eight full time staff members and several retained staff. New website, technology platform, and accounting system implemented. New bylaws adopted in Sept. Incorporation moved to Illinois. First blog started. Launched new magazine called Utilimetrics Quarterly. Implemented social media plan; started groups on LinkedIn, Facebook and Twitter. In terms of programming, attendance, exhibits and reviews, Autovation & Expo held in Denver in Sept was the strongest on record.
-- Also in 2009, U.S. Congress passed the Stimulus Act setting aside $4.3 billion for smart grid / smart meter projects (awarded to 100 companies). As a result of the hype, the smart grid technology conference market became so crowded that industry experts complained there were too many to choose from, and that repetition of content was problematic. Utility industry and smart grid markets started to feel the impact of the recession. Utility technology projects were shelved and company layoffs began to impact the industry.
2010 - Utilimetrics co-sponsored conferences in Costa Rica and Brazil. Launched Regional Learning Labs. Launched Smart Utility Marketplace a new online product directory. Started AMI/Smart Grid project Management Award. Introduced historic meter display at Autovation & Expo in Austin, TX. Held first Autovation Reunion & Roast. Increased board size to 29.
2011 - Utilimetrics' expanded programs and services positioned the association to pursue acquisitions. To create greater synergy and sustainability, merger discussions held with Geospatial Information Technology Association, Utilities Telecom Council, Peak Load Management Association and several other related organizations.
-- Also in 2011, The crowded, over-saturated smart grid conference market saw several fall by the way-side from poor attendance. Autovation & Expo attendance in Washington, DC did well; better than most. However, the recession continued to impact many utilities, technology manufacturers and related consultants; Utilimetrics core members.
2012 - In the first quarter, at the conclusion of his contract, Joel Hoiland departed Utilimetrics. At the end of March, in the absence of executive leadership, the board terminated staff, closed the association office and transferred management to Smith Bucklin, an association management company. Disrupted delivery of programs, services and communications affected Autovation, the primary revenue driver for Utilimetrics.
Final Chapter - In Sept, Autovation, held in Long Beach, CA, was crippled by low attendance and diminished vendor participation. Surveying the financial landscape, the board of directors voted to dissolve the association.
As stated in a Dec 2012 article in SmartGrid Today, a "bedrock element of the industry is lost."